Privacy Policy


Cookie: a small text file placed on your device by our website when you visit and use our website features. 

Data: refers to all data you supply to us and includes personal data. 

Personal data: data that relates to a person who can be directly or indirectly identified using that data. 

Our website:


This privacy policy describes the types of information we collect when you use our website and services, why we collect it and how we use it. Please read this document carefully as by continuing to use our website and/or services, you are agreeing to our use of your personal data. 


This privacy policy forms part of our terms and conditions, and it applies to you, the user of this website and/or our services and us, Ashley L Emmott t/a Cardaxis™.  


When you use our website and services, we collect and use certain data about you so we can provide you with goods and services, for our own administrative purposes and to enable certain functions of our website. If you are aged 16 of under, please get your guardian's permission before you provide us with any personal information. 


We promise to treat your data with care and respect, and we will only ever use your personal data for the purpose it was collected, or for a reasonably compatible purpose if necessary. 



Purchase data 

We collect data that relates to your purchase of the goods and services we offer, such as: 


  • your full name; 

  • billing and delivery address(es); 

  • email address(es); 

  • telephone number(s); 

  • details of your purchase. 

We collect and process this data so we can fulfil the contract between us and you; to supply you with goods or services and to keep records of your purchases. We do not store your payment details.  



Communication data 

We collect data that you provide to us when you: 

  • contact us using our website contact forms or chat functions; 

  • send us an email, text message, social media message or post; 

  • communicate with us using Microsoft Teams; 

  • send enquiries to us using external websites where we may advertise our services; 

  • and any other communications you send to us. 


We collect and process this data so we can communicate with you, for record keeping and for the establishment, pursuance or defence of legal claims. 



Your use of our website 

Our website is hosted by Ltd who collect data about how you use our website, and data that you voluntarily post for publication on our website or through other online services. This data is processed and collected so we can operate our website, ensure relevant content is provided to you, ensure website security and to enable the publication and administration of our website and business. 

We may also collect technical data about how you use our website through the analytics system which uses cookies. We may collect data such as: 

  • your device operating system; 

  • which internet browser you use to access our website; 

  • the type of device you use to access our website; 

  • your approximate geographical location. 

None of this information makes you personally identifiable to us. Ltd may collect your computer’s IP address which could be used to personally identify you, however, they do not make this available to us.  

We collect and process this data so we can analyse how our website and online services are used, which enables us to ensure our website functions properly on the devices and browsers used to access it. 


Find out more about our website cookies by clicking here. 



Reviews data 

This includes data relating to any reviews you submit about our goods and services either by email or through online services such as Trustpilot or social media platforms: 

  • Your name 

  • Your business/employer’s name 

  • Email address 

We collect and process this data so we can ensure that your expectations of our services have been met, and to publish your reviews on our website to promote our goods and services. 


Marketing data  

This includes data about your preferences in receiving marketing from us, and your communication method preferences. We collect and process this data to send you advertisements about our goods and services, and/or promotions, and to measure the effectiveness of our advertising to enable us to grow our business and decide our marketing strategies. 


Publicly available data 

We may also receive publicly available data from Companies House and the Electoral Register based in the EU.


In addition to the above, we may use your data for the following purposes: 


  • to supply you with goods and services and to manage your customer account; 

  • to allow us to contact you by mail, email and telephone about our goods and services when we have a legitimate interest to do so, unless you have asked us not to do so; 

  • to help us identify you when you contact us; 

  • personalise and tailor your experience on our website; 

  • market research purposes. 


We sometimes contract with third parties to perform functions on our behalf. Any third parties we engage with are bound by contractual provisions with us and only have access to personal data needed to perform their functions, which will not be used for any other purposes. The types of third parties that we use include: 


  • Courier and delivery companies; 

  • Secure online payment platforms; 

  • Contracted printing partners and suppliers; 

  • Customer relationship management software. 


For example, we may need to share data such as your delivery address details with courier and delivery companies, or with our contracted printing partners. All personalised ID cards are printed by us on-site at our Manchester based print office.   

In certain circumstances, we may be legally required to share personal data we hold about you, for example, if we are involved in legal proceedings or if we are complying with legal requirements, a court order, or a governmental authority.




We store your personal data on in-house encrypted hard drives and sometimes on servers outside of the EU.  


Data you send to us for the purpose of printing custom products (including artwork and data for us to personalise your custom printed products) is stored on our in-house encrypted hard drives which are only accessed by authorised personnel who have a legitimate business need to access your data. 



About this website’s servers 

Our website is hosted by Ltd which allows us to present and sell our products and services to you. Any data you submit when using our website may be stored through’s data storage, databases and the general applications. They store your data on secure firewall protected servers in Ireland, the United States, Japan and Israel. may use other jurisdictions as necessary for the proper delivery of our services and/or as may be required by law. 


The platform complies with the EU-US Privacy Shield Framework and the Swiss-US privacy shield framework as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal information transferred from the European Union to the United States, and therefore adheres to the Privacy Shield Principles. 


Wix employs full-time security experts and uses advanced security tools to locate and eliminate security issues. They also perform regular internal security audits to maintain their ISO/PCI security certifications. Wix uses cryptography hash functions to protect your information.  


All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS. 


Transferring your data outside of the EU 

As part of the services offered to you through our website, the data that you provide to us may be transferred to countries outside the European Union. These countries may not have similar data protection laws to the UK. By submitting your personal data through our website, you’re agreeing to this transfer, storing or processing. If we transfer your data outside the EU in this way, we will take steps to ensure appropriate security measures are taken with the aim of protecting your privacy rights as outlined in this policy. 


Find out more:’s privacy policy (


Email communications 

Communications you send to us by email are sent to us over the SMTP – Simple Transfer Protocol. Our SMTP servers are protected by TLS encryption, sometimes known as SSL. This means email content is end-to-end encrypted using SHA-2 (Secure Hash Algorithm 2) 256-bit cryptography before being sent over the internet. 



Other communications 

This privacy policy applies only to our website and services. Therefore, we strongly encourage you to read the privacy policies of any other website or service you use. We cannot be held responsible for the privacy practices of other websites, even if you access them to contact us in any way, or access them using links from us or our website. 





We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting and reporting requirements. 

Data such as artwork and other materials that you send to us for the purpose of printing custom products are permanently deleted from our hard drives within 12 months of you sending them to us. We do not create backup copies of this data. 

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the data and the potential risk of harm from its unauthorised use or disclosure, and the purposes for which we process your personal data and whether we can achieve those purposes through other means. 





We would like to make sure you are fully aware of your data protection rights. Every user is entitled to the following: 


  • The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service in specific circumstances.  

  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. 

  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions. 

  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. 

  • The right to object to processing – You have the right to object to us processing of your personal data, under certain conditions. 

  • The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. 


We will have one month to respond to your request relating to the above points. If you would like to exercise any of these rights, please contact us: 



Telephone: 0161 900 5383 

Or write to us: Ashley L Emmott t/a Cardaxis™, 286 Bolton Road, Greater Manchester, M26 3GP. 


If you wish to complain about our use of your personal data, please contact us. We will endeavour to resolve any problems and if we are unable to help, you have the right to submit a complaint to the Information Commissioner’s Office (ICO). 


Learn more about your rights on the ICO website: 




Our website uses cookies, which are small text files that are placed on your computer. Some of these cookies are essential for our website to work and others give us insight into how our website is being used, which helps us to tailor our website structure and content to visitor needs. 


When browsing our website, some or all of the following cookies may be placed on your computer by our website: 

How to manage cookies 

You can set your browser to not accept cookies by using the instructions on However, in a few cases, some of our website features may not function as a result. 

 For further information, visit

We use Stripe Checkout services to process card payments. Stripe Checkout may collect the following data about you when you make payments through our website:  


  • Only if you register for a Stripe account: Your full name, email address and account log-in credentials.  




Our website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, please read their privacy policy. 




We keep our privacy policy under regular review and place all updates on this web page. This privacy policy was last updated on 1st March 2022. 




From time to time we may expand or reduce our business. This may involve the transfer of control of all or part of our business. Where it is relevant to the part of our business that is being transferred, any personal data we hold about you will be transferred, and the new owner will be permitted to use that data under the terms of this privacy policy and only for the same purposes for which it was originally collected by us. 




If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. 

0161 900 5383 


Ashley L Emmott t/a Cardaxis™, 286 Bolton Road, Greater Manchester, M26 3GP. 



How to contact the appropriate authority 

Should you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office: